May 17, 2019
“Girls can be racers too.”
Cars aren’t just for boys.
Mercedes-Benz and Mattel are teaming up to create a Matchbox car with an incredible backstory to remind girls that they have no limits.
We’ve transformed female racing champion Ewy Rosqvist’s Mercedes-Benz into a toy car that aims to inspire young girls. In 1962, Rosqvist was the first woman to win a long distance rally when she entered the grueling Argentinian Touring Car Grand Prix.
The car is being gifted to thousands of first graders and coming to stores nationwide.
Connect with us
