Why Choose Zimbrick European?
Our Story
At Zimbrick European, we have proudly served Madison, WI and surrounding communities since 1972 as part of the family owned Zimbrick Automotive Group. Our dealership represents Mercedes-Benz and Sprinter vehicles, and our long history is built on trust, consistency, and community involvement. From the beginning, our founder John Zimbrick believed businesses should give back to the places they call home, a philosophy he described as paying civic rent. That belief continues today through hands-on volunteerism and long term charitable partnerships led by our employees. We actively support United Way of Dane County, regularly contributing time and resources through campaigns, events, and volunteer days. Our team also works closely with Second Harvest Food Bank and local education programs that help students begin careers in the automotive industry. These values shape how we serve customers shopping for new and pre-owned Mercedes-Benz vehicles every day.
Your Trusted Sales Team
Our sales team is committed to delivering a refined and transparent experience when purchasing a new or pre-owned Mercedes-Benz or Sprinter vehicle. We offer online purchasing tools, digital trade in evaluations, and online credit pre approval to make shopping easy from anywhere. Same day financing approval, college graduate incentives, and exclusive owner events help personalize the buying experience. Our showroom is designed for comfort with complimentary refreshments, wi-fi, family friendly spaces, and a pet friendly environment. Every vehicle purchase includes a complimentary tank of gas as part of our commitment to added value.
Your Certified Service Experts
Our service department is staffed by factory trained Mercedes-Benz technicians who focus on precision, quality, and long term performance. We offer complimentary multi point inspections, car washes with service, and genuine OEM parts to help protect your investment. Guests enjoy conveniences such as EV charging stations, loaner vehicles, shuttle service, and a quiet room in our waiting lounge. Real time updates through our service tracking app and flexible options like early drop off and late pick up make every visit easier. We also offer Service Now Pay Later through Sunbit, allowing flexibility without impacting credit scores.
Zimbrick European Recognition
Zimbrick European is proud to be part of a dealership group consistently recognized by the Madison community for excellence. The Zimbrick name has earned Best of Madison and People’s Choice awards across sales, service, and parts categories for decades. These honors reflect not only customer satisfaction but also long standing trust built through ethical practices and expert care. Our dealership is recognized alongside other Zimbrick locations for leadership in luxury vehicle sales and service.
Why Choose Zimbrick European?
What This Means For You
For our customers, these awards and amenities represent confidence in every visit. They reflect a dealership that values quality, accountability, and community involvement. Whether you are purchasing a vehicle or servicing one, our recognition reinforces our commitment to delivering a premium and trustworthy experience.
FAQs
Do you sell both new and pre-owned vehicles at Zimbrick European?
Yes, we offer a full lineup of new Mercedes-Benz vehicles along with a wide selection of quality pre-owned vehicles.
Can I start the buying process online?
Yes, our online tools allow you to browse inventory, value your trade, apply for financing, and begin your purchase from home.
What makes your service department stand out?
Our factory trained technicians, genuine OEM parts, and convenient amenities ensure high quality and efficient service.
Do you offer flexible payment options for service?
Yes, we offer Service Now Pay Later through Sunbit, which does not impact credit scores.
How does Zimbrick European give back to the community?
Our team actively supports United Way of Dane County, Second Harvest Food Bank, local education programs, youth apprenticeships, and charitable events like the Mercedes-Benz Golf Championship and the American Family Insurance Championship.